In 2024, we worked with Shelter Institute to complete a total brand refresh. Since 1974, Shelter has been a fixture in the timber framing business. Over the years they have expanded their offerings and wanted a brand identity to support their deep history and expansive knowledge. As the lead designer on the project, I worked alongside the Art Director and Creative Director to complete a round of moodboards for direction, three rounds of logos, two rounds of colors, and finally two rounds of typography, pattern, and iconography. We landed on a classic logo system featuring a monogram logo mark that worked with every division, featuring their founding date and location. I built out a large selection of logo variations to suit all their needs from trailer decals and class rags to letterheads and carhartt vests. Alongside their in-person and online course offerings, they also have a fantastic youtube channel boasting 130k subscribers - where they share their builds, client interviews, and bloopers. Their Maine campus is growing, and we built a brand identity that could expand alongside it - with a new division to be added in 2026. Using the extensive brand guide I created (43 pages!), we have continued creating top tier image based emails, digital ads, and website updates.